In the era of big data, as more and more young people choose plush toys, it also adds a bigger market for toys. This also makes the mascot plush toys more and more frequently into people's lives. Many people do not understand why toys have become one of the consumption purposes of young people in the era of big data?

Someone regularly shares photos of stuffed animals, and someone travels with a stuffed animal. There are even many people who regard plush toys as a living individual, injecting soul into them, making them exclusive items with companionship and healing functions. Behind the emotional sustenance and personification of plush toys is a manifestation of the continuous development of the "healing economy" in our country. As a new business format, the "healing economy" comes from people's real need to decompress and relax, which determines that its main mode is to decompress consumers and provide relaxation places, products and services.

Despite the continuous development of social economy and the continuous improvement of material level, some people still face great pressure in their work and life, which will make people's sense of loneliness increase and their sense of belonging and security can not be satisfied. Being in a stressful environment for a long time will also have an impact on normal social life. Emotional relationships are easily fragile, and it becomes very difficult to place emotions on others. When the number of people who need to release pressure and emotional sustenance gradually increases, a "healing economy" with plush toys as the carrier is born ".

Studies have shown that in the adult world, a soft and delicate plush toy can greatly relieve the pressure of young people in work and life.

Psychologist Donald Winnicott called plush toys "transitional objects" and became an important member of the only child's childhood companionship, giving children more sense of security. As children grow up, the sense of dependence on soothing toys will not weaken with age, on the contrary, it will produce an increasing sense of dependence. Research shows that the link between this group and comfort products, even after they grow up, can still help these young people better adapt to life's pressures.